Summary
I was on the phone the other day with a colleague from Freescale and I was frankly surprised to hear that the decline that they are seeing in their production/demand is due to the automotive meltdown. Because I'm only peripherally involved in the industry (through GPS and indash infotainment), I really didn't think through that car manufacturers were a primary consumer of semi-conductors.
Analysis
As the economy rebounds, and consumer confidence increases, we should see a recovery in all of the peripheral industries that support the automotive industry.
This would include semi-conductors, as well as GPS/navigation, infotainment and of course all of the component parts of the car itself.
It would be useful to see the entire automotive ecosystem in graphic form. I am currently working on this for the travel industry.
Chicke Fitzgerald



