Summary
The way WMT is going about this, is a high risk to their exsisting customer base and business. It also has a strong chance of backfiring internally in their company. It is an important issue to evaluate, far more than a commercial on TV. They would be far better off improving their assortments in their core catagories by building on their strengths vrsus trying to upscale their weaknesses and follow Target. Internally, this is currently a confused organization and is in great need of specific stategies and direction.
Analysis
This article is correct but only a small symtom of a larger and more complex issue.
Marc Balmuth consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
