Virtual competition

Implications: Other OEMs are developing business strategy on VMWare's innovations? As a consequence the expanding competition landscape is threat to VMWare's market share?

Analysis: VMWare emerged on the IT infrastructure scene several years ago with an innovative solution to ever increasing growth on hardware and management resource demands.  Remarkably the solution performed extremely well as it was rolled into IT operations.  The ROI offered through implementing this technology paradigm shift is nothing less than extraordinary.

Several of the major players in the IT infrastructure market have developed solutions mimicing VMWare's innovation.  Citrix for example is making strides in capturing the virtualization market by leveraging their already successful framework by folding in the virtualization strategy and further strengthening their brand.