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April 13, 2007

Video consumption is entirely different to that of Audio

Analysis of: Jobs Unlikely to Push for Lift of Video DRM | news.yahoo.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Jay Chinnadorai, Managing DirectorJay Chinnadorai
Managing Director, Sumtotal.com Ltd.
Implications: - Video consumption is very different to that of Audio 

- Mutliple audio devices already exist which can play the same digital download
- Audio has single ubiquitous codec (MP3) whereas on the video front multiple codecs exist
- The rental model has always existed for video

Analysis: Video consumption is very different to that of Audio - most of us are likely to watch a movie once after buying a DVD but would play a CD several times after purchase
Mutliple audio devices already exist which can play the same digital download - hence lossening up the DRM works in favour of the consumer
MP3 is a recognised standard for audio playback - whereas on the video front multiple codecs exist
The rental model has always existed for video - but not so for audio. downloading just adds convenience to the rental model

Other Analyses of the Same Source Article:
DRM free for Video, not now
April 4, 2007, Author: Gregory Birge, Founder and Managing Director, F5 Digital Consulting

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