Until we get to "intent-based, situationally relevant" search, there is no vision

Implications: We are still in the world of Search 1.0 at best.  As long as search engines don't care what my intent is or what my current circumstances are, then I will still get 563,000 results when I enter Travel Tampa in a search bar.  Is there anyone out there that really thinks that this is effective search?

Analysis: I watch these major companies (Yahoo, Google, Microsoft) churn away at their search engine products, spending millions and perhaps even collectively billions, on development.

Yet, in reality, if I am typing in Travel Tampa, chances are I have a set of circumstances (e.g. driving from Boston, traveling with the kids, plenty of time to stop along the way and see the sights and wanting to do theme parks, kids museums and aquariums when we get there).

Today's search is wholly inadequate to do this kind of filtering.  Hence the 563,000 results.  Worse, if I enter Driving Directions Tampa, I get 5 million responses.  Come on.  At best we have 100 tools that might be able to help me with that, but 5 million???

Search has to move to 2.0, or even jump past that to 3.0 and 4.0 so that we can set up multi-dimensional, multi-faceted profiles that can be invoked at the time of search to do the filtering for me. 

My company has built this for travel, mapping and navigation, but I would love to see this embedded in general search as well.  We call it having an electronic twin (e-Twin™).

I believe the big guys can do this.  Consumers want relevant results.  Quality guys, not quantity!