Summary
Until the price of the e INK screen itself comes down - currently elevated by patents and single source supplier (PVI) the idea that changing the electronics will drop the price this much is a pipe dream.
Analysis
This is a nice break through but the article title is very misleading. The screen costs $60 to $75 dollars by itself from PVI, the current manufacturer. You can't build the rest of the device and sell it under $100 even if the microprocessor subsystem is $1. Of course the real article says some day way out in the far distant future but that is not what the title says.
The title also shows a lack of understanding of the terminology. An eBook is read on an eBook Reader sometimes called an e-Reader. The Reader itself is not called an eBook.
What they announced may have an impact on the Epson hardware which is the current state of the art in E Ink controller design. It also advertises less that 1 second page turns so the stated objective is confusing. They seem to equate under 1 second with instantaneous. Either poor reporting or the company is setting poor expectations.
