Summary
Best Buy is a major retailer with only 3% share of the phone market within the United States. The announcement that they hope to capture 15% is a bold admission that they see the phone as a critical platform for future technologies and that they must move now or be left out of a major shift in changes to the consumer electronics landscape.
Analysis
Recently there have been noteworthy statements by several major technology players - all with an eye on the telephone as a delivery platform - tacitly acknowledging that major advancements are coming to your small screen soon.
IBM is pushing hard with their Lotus Sametime and social developments.
Microsoft CEO Steve Ballmer declares at Cannes that advertising is not in a recession but has been reset to a lower level and that all content in the future will be consumed digitally.
The Guardian, in the U.K. declares that the iPhone 3GS has increased mobile video uploads by 400% since last Friday and up 1700% over the last 6 months.
Google is readying their new phone service and... now this announcement by Best Buy.
When all of these announcements are seen in relation to each other, it is clear that the new hot platform for technology development is the phone. Best buy knows it and they must move now to stay in front of the market.
