Summary
Peoples buying habits have changed over the past two years and the Dollar Store Industry is being rewarded for our current economic conditions. You also see a change from Target customers now shopping at these stores along with Walmart.
Analysis
Now is the time for the Dollar Stores to shine and claim a bigger market share of the retail segment.
Family Dollar, Dollar General, and Dollar Tree need to make sure they are at the top of their game to gain new customers and make a good first impression.
Being in stock of every day "core" merchandise will be critical as customers are looking for one stop shopping.
Consumable goods will be the driving force as grocery items in these stores are usually cheaper than at regular supermarkets.
Dollar Tree will eventually have to break the $1 price point especially on things like a gal. of milk if they truly want to compete with the othe Dollar Stores.
Also, now is the time to be more creative with brand name items as well as promoting their private label brands.
