Summary
This article gets the word out to consumers about the lower priced phone and is coming at a time when demand for these phones is high. Because of the difficult economy, consumers have put off buying them and post-Christmas bargain hunters will purchase these.
Analysis
This news will place more scrutiny on Best Buy since it is a risk to sell refurbished equipment. Best Buy should offer some sort of limited guarantee since numerous complaints about the phones could prompt a backlash from consumers.
If sales of these refurbished phones are brisk, other retailers will also seek to become sellers of the iPhones.
This author consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
