Summary
Titan's watch brands stand to benefit from Tanishq's success and will allow Titan Industries to expand at an even more rapid pace.
Analysis
Tanishq is designing and manufacturing jewelry for all walks of life at an incredible quality.
Their designs are in most cases superior to most designs of jewelry in the same price bracket. The speed and ease of adding to their collections is simply amazing and I am convinced it is bound to increase in the near future.
The split of channel between company owned and franchised stores is ensuring a profitable growth of the brand. When the world saw their first World of Titan stores in the late 1980s they were belittled. I believe that their success has shown us what Titan Industries with its persistent management can achieve against all odds. The stylishness of their Tanissq boutiques whether they are company operated or franchised is testimony of things to come.
Recently, Titan Industries started to push their Swiss Made watch brand Xylys alongside Tanishq. It is a clever way to increase the value of their entire stable of watch brands in the consumers' perception.
Titan Industries is cashing in on the increasing Indian affluence and taps the wealth of the large population residing outside of
