Summary

TZOO hasnt had a new product offering in some time and has faced extensive competition in the travel email advertising world. Fly.com represents an interesting new revenue stream as well as a potential threat to internet darling kayak.com

Analysis

Travelzoo has launched a new meta search product at Fly.com with the catchy tagline "See the world, search on Fly"Add Image
Fly.com is in beta but already has some interesting features not found on competitors such as Kayak or cfares including an innovative summary tab of results that saves users from having to wade through hundreds or even thousands of results to easily compare airlines.

Fly.com also returns "premium fares" for first or business class in the same search - a nice feature for business travelers in particular, especially these days when deals on first class tickets (domestically anyway) abound.

The easy to use option that allows users to select individual flight segments right from the schedule display is great. (See below for an example - "show all results with this departure flight")

Its still in beta mode - not quite sure why the logo for "all" in the matrix display is a piece of paper but it looks really good overall.

It will certainly interesting to see how much muscle TZOO puts behind this new product - 13M+ TZOO email subscribers could generate a ton of traffic.

This author consults with leading institutions through GLG

Engage this author or other Consumer Goods & Services experts
 
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.