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February 21, 2008

Suppliers writing a new Chapter (11) in Detroit's history

Analysis of: Chrysler can't retrieve Plastech equipment | money.cnn.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Jeff Moser
President, West Branch LLC
Implications: A bankruptcy court has denied Chrysler the right to pull tooling from  Plastech which filed for Chapter 11 protection after negotiations fell apart.  This new found bargaining chip may prove valuable to other Tier suppliers as they continue to be squeezed between rising material costs and shrinking parts prices.  Will more Tier suppliers look to the courts for relief as they seek to regroup under fire from customers, investors, and creditors?

Analysis: In decades of Detroit's OEM-supplier relations there have rarely been exceptions to one-sided negotiations between the Goliath automakers and their suppliers.  This week Chrysler encountered a new barrier to bullying tactics: Plastech won a protective order from the bankruptcy court barring Chrysler from moving molds to another supplier.  The court noted that even though Chrysler would suffer financial harm Plastech was shielded from such actions by the law.  While granting a stay of execution the court encouraged both parties to continue negotiations toward a mutual resolution.  Coming on the heels of CEO Bob Nardelli's promise to shut Plastech out of future Chrysler business this was a harsh wake up call to OEMs that the courts can and will put smaller suppliers on much firmer bargaining ground.

As bankruptcy courts get more crowded with distressed suppliers the OEMs may have to swallow their pride and negotiate more accommodating contract terms.  The industry has now seen how supply disruptions can bring even the biggest players to their knees and back to the table.  This may be a much-needed epiphany for Detroit as they realize the long term benefits foreign OEMs have gleaned from more constructive supplier relations. 

Other Analyses of the Same Source Article:
Could An Automaker Bankruptcy Happen?
February 25, 2008, Author: Jack Sayer, Managing Partner, Sayer Partners LLC

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