Still don't get it

Implications: Management don't understand what drives sales/profit

Donuts are not the answer

Beverage programs and daypart are the keys

Analysis: The management still don't understand that one of Krispy's biggest problems is that a balanced beverage program is what they need to compete with Dunkin, Tim Horton's etc...Dunkin has a better profit ratio and has built it's business on this principle, so has Tim Hortons and other successful chains
No one will ever associate Krispy Kreme in any way with healthy (whole wheat or not) while other chains are figuring ways to develop daypart and beverage programs they are concentrating on this?
They have also over saturated their markets with sales outlets (you can get their product in gas stations, it used to be a destination stop now they are everywhere further devaluing the brand)