Simply Vera is Now On the Selling Floor

Implications: Vera Wang apparel, accessories, and home furnishings  at Kohl's have been discussed, debated,  and analysed for months. Some experts are confident the Vera customer has never heard of Kohl's and the Kohl's customer has never heard of Vera. Well, the goods are now on the selling floor (and on sale at 30% off).  Does the line work?

Analysis: Well, the goods are now on the selling floor. Does the line work?  

Surprise...the answer is yes...and no. We've been shopping Kohl's regularly for years. We've never needed to park farther than  thirty feet from the main door; that's one of the conveniences the Kohl's customer consistently calls out. This week the lot was jammed, shopping carts (or whatever Kohl's calls those vehicles) were scarce, and lots of customers were buzzing about.

"Are you with another retailer or a manufacturer?" a customer asked me (alerted, I suppose by my pen and little tablet).  "If you are, watch out; this line is hot--Chico's beware".  She told me all the shoppers in the store were responding to Vera's appearance on Oprah. "we love this line" the customer confided. And, in truth, customers had armfuls of Vera knits and the jeans were sold out to the piece. The $70 long leather gloves were still on their peg hooks (hmm, for now). The line works, yes and no. We'll detail our Simply Vera observations in the next day or so--especially,  if you tell me you want to hear more.