Summary
In my estimation Siemens has been a green company for many years but has simply not identified itself as such. Through the 1990's it was working on and developed more efficient fuel injectors with a radically reduced fuel usage and a better performance profile along with an integrated fuel system improved fuel milage in many of the automobiles it went into. Siemens has been on the cutting edge of Solar and Wind technologies and has been working to develop lighting systems that use reduced energy. Their hydro-power generators are among the most efficient in the world which is why they are going into the 3 rivers dam in China. Siemens building systems, Airport systems and other integrated systems are the gold standard for energy efficiency. So, why is it only now getting on the band wagon, for the sake of showing the world that it too is competitive in the Green world.
Analysis
Green is an approach to the products being made. Siemens has always worked to minimize its energy profile and has recognized that the greater the efficiency of their products the less it costs in the long run. The company has always made it a clear goal to design, build and deliver the most energy efficient product always striving to beat the competition and itself in each generation of the product line. This has been reached through the use of new materials and a dedication to science.
