Sears First And Foremost Needs A Game Plan

Implications: 1. Just what is Sears plan ? 2. Understanding how the company has operated in the past decade. 3. Audibels only work if you have an actual game plan and a buy-in from the players along with a strong feeling of confidence that you can win.

Analysis: Before audibles can work you need to have an actual "game plan" and a buyin for success from your players. You must understand Sears is a company who has been drawing their plays in the sandlot ground since the early 90's. "You go long no I mean short did I say short"? Okay, that didn't work so "you go short, I mean long". Actually, it sounds like and Abbot and Costello "who's on first" routine that is not so funny for the shareholders. It's difficult for you to understand their plan because they don't really have one as I see it. I suggest you stop your car and watch some kids playing football in the park and that might help you understand Sears but please don't try to use traditional retailing logic.