Summary

Google has done a great job buying really good technology companies.  These guys could be next.

Analysis

Having personally used Quigo, I can say that this company really knows what they are doing. They have great contextual targeting technology and If anybody is better than Google in serving contextual ads, it would be these guys. Their platform is robust, and they have some great names as partners. I have had clients call me to ask to be put on their adsonar network. This is a sign of good times to come for this company. The only possible outcome is that one of the behemoths in the space will buy them. I think they have done a great job setting themselves up to be acquired. They would be a great addition to a Value Click, MSN or ASK.com. Anyone who does acquire them, not only will be getting a great targeting technology, but some great partners like espn.com and many other decent names.

Ben Kirshner consults with leading institutions through GLG

Ben Kirshner, Professor

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Professor, NEW YORK UNIVERSITY (INC)

 
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.