Summary
Consumers, especially under the age of 30, are under the false impression that internet travel always provides more for less. As a long time veteran of the retail travel industry, I find that many times people pay more for less online and get a less than satisfactory travel experience. If consumers want to buy travel as a commodity and care more about price than the quality of their vacation experience, they can book online. If they want to have a superior experience, usually at the same cost, they should utilize the services of a travel professional. A travel professional is someone whose occupation is as a travel consultant, not someone who 'Does it on the side". Travel agents providea greatreat deal of information that the internet does not. We are constantly undergoing training and certification to provide our clients with the best possible information. If I want my car repaired I go to a mechanic, If you want a a great vaction, go to a travel agent.
Analysis
Years ago, it was predicted that retail travel agencies would
disappear and we would be replaced by internet travel.
The agencies that have adjusted to changes in the marketplace continue to survive and thrive.
Those who didn't change with the times are gone.
Consumers should search for brick and mortar agencies
in their communities to find true travel expertise - available at
little or no cost.
