Summary
Pfizer gets disciplined for mismarketing four steeds in their drug stable. $2.3B.
Analysis
Will this have an impact on pharma sales and marketing strategies ? Indubitably.
Will it have a deterrent effect ? Not over time if strategies adapt effectively.
Trying to play rugby in a polo match will likely cause significant harm. Rugby's gone. A new game has started. Get polo ponies, polo dress, reform the team, train with a polo coach, learn the rules of polo, and get in the game.
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