Summary
The American consumer is always looking for a great breakfast offering especially something different. Can a company be successful offering "fresh" breakfast sandwich offerings and still maintain a speed of service? How will this impact major competitors like McDonalds and other QSR concepts that rule breakfast offerings?
Analysis
Fresh eggs on fresh bread with fresh ingredients make a "GREAT" breakfast offering only found at a Panera Bread.
Panera puts a ton of research before a major daypart roll out and the statistics are staggering as you can see in the article.
These are items combined with fresh bagels that will vault Panera into a leader in breakfast offerings.
Other companies will follow suit, but will not be able to maintain the quality and level of taste that has made Panera the leader of the casual dining segment.
The sandwiches are great and combined with fresh bagels, muffins, breads, and egg souffles', puts Panera once again the leader and innovator of a way to make a day part more dynamic than anyone has ever seen.
