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July 11, 2007

PS3 Price Cut

Analysis of: Sony slashes PS3 price tag by $100 | www.cnn.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Peter Roithmayr
Principal, Peter Roithmayr Associates LLC
Implications: $100 price drop will increase unit volume. New 80 gb SKU comes with a game packed in adding to its value. Price cuts seen early at Target.

Analysis: The PS3 is now the top video game item being purchased through Amazon (up from #26 last week). Looks like the price drop had an immediate impact on sales. Granted Amazon has a small share of the VG market, but it could be indicative of what's going to happen in other retailers.
http://www.amazon.com/gp/bestsellers/videogames/ref=sv_vg_1/103-5027024-2014233

There is a sizeable consumer group that is price sensitive and the price drop is a good move for Sony heading into the holidays. I especially like the fact that the 80gb option comes with a free game packed in. Sony has a long history of dominating in the video game market and they know how to make the PS 3 successful. They are currently at E3 showcasing their upcoming software line up. It truly is all about the games and once top selling product like NCAA Football, Madden Football, GTA IV and Rock Band are released sales of the PS 3 will increase exponentially.

Other Analyses of the Same Source Article:
High prices require superior products
August 9, 2007, Author: GLG Expert Contributor
Sony PS3 Price Drop
July 30, 2007, Author: Thomas O'Brien, Owner, Digital Amplifier Company
Too little, too late
July 25, 2007, Author: GLG Expert Contributor
Price Cut Driven By Wii, Xbox - and Warehouses
July 16, 2007, Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction

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