PPC Keywords and Trademarks

Implications: Google, Yahoo, MSN, ASK.com and the rest of the PPC world could get a huge slap in the face if there is a law prohibiting the use of advertisers bidding on trademarked terms.

Analysis: Trademarked terms are highly converting terms for the owners of the trademark. They are also highly competitively priced, as the competitors of the trademark try to steal away the traffic generated by a trademark search. So what could happen to keywords where the trademark owner has instructed Google not display anyone else? This scenario would lower the amount of clicks the Search engines would receive, and the value or CPC would drop drastically, due to lower competition. Many of my trademarked bids cost north of $3.00 just to stay in first place. I would anticipating paying around $0.05 if I were able to get rid of my competitors bidding on my trademarks.