Summary
. CHANGES, REALTIY AND FACING THE FACTS....AN END OF AN ERA
Analysis
Roger Markfield is back at American Eagle, his natural merchandising ability , keen eye and vision will surly make a difference going forward in their core business.
Aeropostale has had consistant strong sales at this level of teen consumers under the constant attention and watch full eye of Julian Geiger and his extraordinary team.
Both, out of Macy's school of facing reality and dicipline, knowing what the customer wants before he wants it and at the prices they are willing to buy is crucial in today's economy.
Abercrombie has suffered with high prices and the inablity to attract and keep this new price and fashion conscious surburban shopper.
All these brands made a move to branch out to 'Concept Stores' that at the time may have reached another consumer, but with less money, brings less shoppers. Focus on ones core competencies is crucial to success today.
