Summary

If you are the owner of a small or medium strip mall the presence of Starbucks and the traffic it generates may be critical for your success.

Analysis

More than just dollars and sense the presence of Starbucks in smaller commercial properties is critical to success and perhaps vital to survival in this recession. As an anchor, the traffic and goodwill generated by a Starbucks in a commercial property may be the key to retaining other small businesses. It may also be vital in the securing financing at a time where every advantage is critical.

Any landlord has to do whatever is reasonable to retain the presence of this national powerhouse. Even as some of the glitter has faded for the franchise, Starbucks is taking steps to remake or readjust itself to this recession and any commercial property owner should attempt to keep this particular tenant within its stable, benefiting from its presence and any improvements made by the chain to improve itself and retain market share. No good can come from losing Starbucks as a tenant.

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Analyses are solely the work of the authors and have not been edited or endorsed by GLG.