Summary
1. Much of “the stationary media majority” will be obliged to move more towards using mobile data services. 2. It does not matter much to what extent they “have positive and improving attitudes about their mobile communications devices.” 3. With almost 40 percent of the subscribers actively engaged, or on the brink of doing so, with such services, it becomes a matter of practicality that others will have to do likewise.
Analysis
In general, the major capabilities of cell phones are similar. They all come with the purchase of the handsets. There are no modems to deal with or software to download for the big data applications. So, the acclimation process can start fairly easily by just simply receiving a text message. While a response can be accomplished with a voice call, the reply function on these phones are so user-friendly that there will be an inclination to text back – just as they would reply to emails on their computers. Once it becomes rather commonplace to send and receive test messages, the subscriber will often be inclined to really consider the use of the web, video services, etc. on their cell phones. And in the workplace, it will become increasingly expected that workers use the data functionality in their handsets.
As an aside, it seems rather obvious “that mobile data services adopters are notably more active in many facets of digital life than their wired counterparts.”
