MySpace Latino Debuts to Reach Spanish-speaking US Audience

Implications: After a year of beta testing, MySpace Latino launches in the US to reach the rapidly growing  Latino population.

Analysis: MySpace Latino is a smart, strategic move by parent News Corp. to reach the burgeoning Latino population in the United States.  Social networking has emerged as a huge phenomenon for sharing text, video and music, especially for younger audiences. 

MySpace Latino will tap in to the fast-growing Hispanic population in the US, with support from several partners, most notably Spanish Broadcasting System (SBS).

With the Latino population expected to reach as much as 25% of the US population by 2050, companies recognize this market is powerful, not only in size, but in terms of growing economic clout.