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December 18, 2006

My take on the Peanut Butter Manifesto

Analysis of: Yahoo's Peanut Butter Recipe | www.clickz.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Kevin Lee, MBA, Chairman & CEOKevin Lee, MBA
Chairman & CEO, Did-it.com
Implications: In my column, I talk about the under-utlilized assets at Yahoo's disposal:
Large Advertiser Base
Behavioral Information Regarding Search
Large Inventory Pool Under Direct Control



Analysis: The article itself highlights how Yahoo could get its act together in the primary areas where reveue is available. 


Clearly they also need to meerge salesforces


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