Summary
In my column, I talk about the under-utlilized assets at Yahoo's disposal:
Large Advertiser Base
Behavioral Information Regarding Search
Large Inventory Pool Under Direct Control
Analysis
The article itself highlights how Yahoo could get its act together in the primary areas where reveue is available.
Clearly they also need to meerge salesforces
Kevin Lee consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
