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November 27, 2006

Motorola Consumer Image

Analysis of: Motorola to Acquire Good Technology | news.zdnet.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Gregg Kail, MBA, Reseller ManagerGregg Kail, MBA
FormerReseller Manager, AT&T Corp
Implications: 1) Motorola's dominance in consumer markets vs. enterprise e-mail.
2) IT managers want to work on e-mail applications, but are disinterested in handsets.

Analysis: Wireless e-mail in the enterprise depends on the involvement of IT managers.  IT managers are resistant to Motorola's dominance in handsets, RAZR and the subsequent launching of KRZR.  The IT manager wants to implement and manage wireless e-mail applications.  But they do not want to become involved in inventory, replacements, and training for the voice usage of enterprise employees.  The IT manager strives to focus on the capability for the convergence of data and content of wireless and wireline.  RIM has been able to maintain the focus on enterprise integration, with the Pearl being a low key consumer offer.

Other Analyses of the Same Source Article:
Is Motorola Losing Focus: The Software Dreams of a Hardware Player
February 13, 2007, Author: Kenneth Eisner, Principal, Eisner Consulting
Who Are They Fighting For? - The Mobile Professional!
February 12, 2007, Author: Eran Cohen, Business Consultant, Eran Cohen
Motorola will become a worthy competitor to Blackberry
November 24, 2006, Author: GLG Expert Contributor
BlackBerry and Motorola Good or Bad?
November 17, 2006, Author: Stuart Newstead, Chief Executive Officer, Ellare
Motorola Targeting RIM
November 14, 2006, Author: GLG Expert Contributor

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