Summary
Last year the first-ever million dollar prize for a Fantasy Football league was awarded, indicating that this fantasy business is becoming big business. Since 1998 our firm's FMPartnersOnLine holdings have engaged in providing sports content via Internet affiliates.
Sign-ups for the 2009 fantasy football season began on Jan. 12 - and are still being started since the beginning of the NFL season.
Analysis
Along with a host of sporting events in the motorsports and cycling spaces via Racing.TheFutureWay.com we are now offering our Internet users a Fantasy Football option via our affiliate Yahoo! Sports.
Yahoo! has been a longtime user of Value Click's Commission Junction affiliate program and has recognized the opportunity to reach a larger market via advertising through multiple online content providers.
In addition to the Fantasy Football, Yahoo! offers various Internet services other than the traditional search. Automotive, Financial, Jobs and social networking are among the portfolio offered by Yahoo! Inc.
Mark Mariotti consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
