Summary
Moissanite at its very best, only duplicates a medium to low color diamond in appearance. Why would a person spend the kind of money necessary to purchase this stone and only get a medium to low grade item. When customers wish to buy a substitute for anything, they want the top of the line in the product category. Cubic Zirconia does this quite well and at a very small fraction of the price of Moissanite. A branded substitute will fare no better than a generic one. Trying to brand and place your product at the head of the substitute line with a much higher price will not result in acceptance.
Analysis
Jules Rabalais is a 36 year veteran of the retail,wholesale manufacturing and internet jewelry industry. He also was a retail store owner. Currently Mr Rabalais owns a jewelry and watch appraisal company doing appraisals for stores and also consults to stores on selling through the internet.
