April 5, 2007
Mobile TV is a Different TV
Analysis of:
How to accelerate the adoption of mobile TV | telephonyonline.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Implications: The European results of former mobile TV users being 19% greater than current users have implications for the following:
· Mobile TV business model,
· Wireless service delivery,
· Next-generation IP networks.
Analysis: Former mobile TV users in Europe exceeding current users by 19% imply a different television business model. The model of scheduled or recorded TV is probably not effective for mobile usage. Data usage of mobile phones combines a sense of personalization and immediacy. The business model has to focus on delivering content with flexibility and conciseness that typifies the mobile phone lifestyle. And the service delivery of mobile TV has to allow for the limitations of wireless networks. The content requires simplicity to allow for lapses of delivery.
Also, mobile TV has to match the next generation of IP network in which information is accessed by precise demand instead of vast downloads. The screen size on a mobile phone changes casual TV viewing to controlled programming. TV channels become a menu of viewing options. The outcome for mobile TV might be that rather than being a stand alone feature of traditional television, it becomes part of an enhanced mobile Web.
· Mobile TV business model,
· Wireless service delivery,
· Next-generation IP networks.
Analysis: Former mobile TV users in Europe exceeding current users by 19% imply a different television business model. The model of scheduled or recorded TV is probably not effective for mobile usage. Data usage of mobile phones combines a sense of personalization and immediacy. The business model has to focus on delivering content with flexibility and conciseness that typifies the mobile phone lifestyle. And the service delivery of mobile TV has to allow for the limitations of wireless networks. The content requires simplicity to allow for lapses of delivery.
Also, mobile TV has to match the next generation of IP network in which information is accessed by precise demand instead of vast downloads. The screen size on a mobile phone changes casual TV viewing to controlled programming. TV channels become a menu of viewing options. The outcome for mobile TV might be that rather than being a stand alone feature of traditional television, it becomes part of an enhanced mobile Web.
Report a Concern
More GLG News in
Technology, Media & Telecom
Most Popular:
Source Article | Expert Analyses
Why Apple Should Buy Dell
lowendmac.com
BlackBerry maker battles back
money.cnn.com
No spectrum shortage: DoT
www.business-standard.com
Virtualization's Pain Points
www.forbes.com
Ciena AT&T News Gives Equipment Provider a Boost
www.washingtonpost.com
Spectrum fragmentation and competition - the Indian misconception
November 27, 2008
What VCs Should Invest In ... In this Economy
November 24, 2008
TV Numbers Are Not That Good
November 21, 2008
TV Numbers Aren't Good - But Don't Rule Out The Power Of The Consumer
November 20, 2008
A Note on Consumer Behaviour with an eye on Experience in Africa
November 20, 2008

