Microsoft Employees Using iPhones – This is Funny?

 

However, Microsoft appears to have a right to expect and demand employees use the company cell phone when Microsoft is paying for the employees’ cell phone bills. As far as I am concerned, once the company starts footing the bill, guess what they have a right to have that expectation. How do many companies get around the issue? The answer is: they buy cell phones for the employees.  Have you ever seen a man or a woman with two cell phones? The chances are one cell phone is their personal cell phone and the other belongs to their company.

 

Besides, what better way to understand what you competition is doing but by using their product. In many technology companies, using a competitor’s product is encouraged because how else are you going to understand the product’s weakness.

 

So, as funny as this may be it is not news; it is the normal way of doing business in technology.

 

There is a limit to how much you can learn from having a group of lab technicians reviewing a product and telling you what they think. The best way of understanding how the market views your competitor’s product is by hearing how the average consumer feels. It is true the employee of a company may not be the best representative of the company’s targeted consumer base but the employees can get you a lot closer than a paid survey can get you. Microsoft should consider their employees’ use of the iPhone the best primary market research that money cannot buy.