Summary
Medical Devices are in certain cases Recession Proof This industry is complex. Yes there are certain manufactureres that will do well regardless of this recession as they manufacture excellent products and that are very much needed. Others are are extremely well marketed but are in a tough competition from imports. While others including some markety leaders will have negative growth and therefore will not do well this year but will tuen around in 2010. Others will suffer because they manufacture high priced equipment and many hospitals have reduce budgets this year. I base this information on my forty years in this industry having sold and manage sales of these products in more than 60 countries. In general this industry is a growth industry with significant increases in sales during the next five years. Certain foreign markets will grow faster than others, while others becuase of reduced cash flows will have reduced growth.
Analysis
Consumable products will grow but more modestly. High ticket items will have very modest growth. Yet lower priced medical equipment will grow in sales throughout most countries especially thos that have sound distribution and good marketing.
