Summary

Top agencies and top marketers using agencies still plan and buy media using antiquated methods.

Analysis

Media plans produced by the major ad agencies still look essentially the same year after year.  Regardless of all the data about new shifts in consumer behavior, the allocation of media dollars continues unabated.

When Google and MSFT get into the mix, the online agencies will start to be in a position to buy offline media.  This will be a major catalyst.

Kevin Lee consults with leading institutions through GLG

Kevin Lee, Chairman & CEO

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Chairman & CEO, Did-it.com

 
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.