Summary
Potential upside for advertisers as well as broadcasters, ability to narrowcast, not unlike the relationship between broadcast TV and cable in the early 1980's
Analysis
I like to believe some of the potential negatives cited by Dr. Alan Albarran will be turned into positives by broadcasters and advertisers in time. I'd be less concerned with smaller sized audiences and the extra time it will take broadcasters to monetize them than I would with the overall relevance these new opportunities mean to consumers of television. This is similar to concerns raised in the late 1970's and early 1980's with the advent of cable TV; small audiences, lack of viewing research data and limited revenue for cable broadcasters. As a media practioner for 30+ years I'm more than excited about all the upside with DTV.
