Summary
Decines in both circulation and ad revenue continue. Newspapers must adapt to a changing media landscape to maintain relevancy
Analysis
Mr. A N L Madhavann has done a good job stating the obvious, I'm sure we would all shake our heads in agreement. Less paper, more digital options, we all know the liklihood of younger (18-34) adults ever physically touching a newspaper is minimal. We've seen significant progress with e-editions of newspapers, they must continue to work harder to better monetize advertising opportunities. It's not enough to say newspaper ad revenue is way down in Florida and California due to the housing market crisis, newspapers have to learn to be a little more creative in the way they market and promote themselves.
This author consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
