It's About Knowing When Machines Have to Stop and People Have to Participate

Implications: 1. Search is attempting to bring order from disorder
2. Humans do not live life in serial
3. Until more human interaction can be brought to the process, the machines will continue to be unable to process and index intuitively

Analysis: I have been of this same mind for years; the challenge is that mass production (being able to solve for billions of searches) is a machine exercise, not a human exercise. What is missing, and a facet of a business I founded and sold a few years ago, was a team of people whose only job was to review search data and draw conclusions, connections, and intersections to the paths so that nonlinear search could produce quasi-linear results.

In the machine world, life exists in a serial, however, humans are multitasking, multidimensional, and visceral – which will dumfound the machines. Unless significant human interaction can be introduced into the mix (unlikely because of the scale) search will be serial for the foreseeable future.