Summary
We all have websites and we've all tried Search Engine Optimization to drive business to our website. But is that working anymore and how do you bring attention to your company and drive consumer awareness? The key to the new revolution in marketing is to say "Hello" to potential clients through enthusiastic social media marketing.
Bring a voice to your product; meet and greet consumers and sell in a more personal way.
"It's about culture change and adapting to this ongoing way of communicating"
Analysis
In a time when everyone is so conscious of how they spend their advertising dollar- comes a very interesting way to bring a whole new light to a product. It is a cultural change and one that industry must be aware of and utilize correctly. The consumer wants to interact with a brand: be part of the excitement and be in first hand as information is moved forward.
Twitter, Facebook, YouTube, Digg and other Social Media services are bringing focus to companies and products. A small company has the same opportunity to create a presence as a large company plus there is engagement within the communities.
And it can work many ways. A client of United Airlines experienced a broken guitar on his trip and created a very humorous video which was posted on YouTube: "United Breaks Guitars" This video quickly went viral: with links on all the social media sites and this brought pressure to United's customer service team: which acknowledged the situation by engaging the masses and turning the situation into the powerful and hilarious story it is.
Before you shake your head and think, it is just a fad. Look at the statistics:
Twitter users spend 66% more dollars on the internet than non-Twitter users. And then the Smartphone powers the trend even more: the mobile social-networking industry is expected to become a $3.3 billion market by 2013.
The amount of information on your brand should be readily available to the consumer through lively debate, updates, news and promotions. All of this brings remarkable awareness and customer loyalty. There is a voice to your product that consumers relate to. And in the end isn't that what we are all striving for?
Jill Wlos consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
