Summary
Nearly very time you read an article about Starbucks, the media is always adding their nonfactual view on the overall health of the coffee giant. Just because competition comes to town, doesn't always mean they can survive the coffee giant's brand name. Closing down every coffee house to retrain every barista not only takes guts, but how many companies can afford to do that, and do it for the best interest of the consumer and stock holder.
Analysis
First of all, the company makes a lot of money and more than most companies. Most companies would call that "success", while the media says they are in trouble.
Secondly, every company goes through growing phases especially when they grow to fast. It's the ones that regroup and reclaim their role as leaders in the industry that survive while the weaker ones fade away. Starbucks will always be the industry leader.
Thirdly, companies like Caribou, Peets, and now Saxbys' ( the new player ) will continue to play second fiddle because they don't have the capitol to compete with one of the tops brand names ever!
And lastly, going back to the coffee "basics" and providing the "best" cup of coffee anywhere in the world is what will keep Starbucks at the apex of the coffee world.
