Is Noland's market share what it once was??

Implications: Ruud/Rheem's loss at Noland may well be not as severe as it appears on the surface. Since Noland was sold to Winn Wholesale integration has progressed at a slow pace. Both organizations continue to run operations separately. That was not the plan by Winn management when Noland was originally purchased. Noland has and continues to close branches. Noland's market share in Florida has suffered dearly these last two years. They also have lost key management personnel since the sale to Winn.  

Analysis: There is no question that more market share can be better than less. But at what price?? Ruud/Rheem margins on the Noland business were obviously slipping. Unless Nordyne has a new product or a more competitive manufacturing process that expands margins, I suspect they paid dearly for the $80mm in sales they just secured. As always, the devil is in the details!