July 23, 2008
Is Discover’s Acquisition of the Diners Club Network a Good Thing?
Analysis: Is Discover’s Acquisition of the Diners Club Network a Good Thing? Discover recently closed on its acquisition of the Diners Club merchant network at a relative bargain basement price. Was this a wise move for Discover? It’s a question open for interpretation. On the pro side, it gives Discover global reach in new markets. Up to this point, Discover has largely been a North American card, issued only in the U.S. but also accepted to a limited degree in Mexico, Canada and the Caribbean. On the con side: Prior to selling Diner’s to Discover, previous owner Citibank converted its U.S. issues Diners Cards to MasterCard, shortly after losing a very lucrative U.S. government corporate card contract. Thus, Discover bought a railroad with relatively few trains. Additionally, there are very formidable technological and inter-operability issues. Bottom line: This transaction would have made much more sense a couple of years ago when there were still a significant number of Diner’s Club cards in existence in the U.S. As it stands now, Discover’s acquisition of the Diners network has limited utility.
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