Summary
With the release of Apple’s Q4 financial figures, market dominance of Iphone is made clear. The report produced shows record setting quarter for Iphone sales. Apple has increased Iphone sales by 7% to 7.4 million in Q4 surpassing analysts’ estimates which was much below the achieved figures.
Analysis
Even in this gloomy economic condition Apple reported revenue of USD 9.87 billion for its fiscal fourth quarter to 26 September, up from USD 7.9 billion a year earlier. After the launch of new 3G Iphone model Apple has reported a record breaking sales of 7.4million Iphone handsets in Q4, an increase of around 7% from same period last year.
There are many factors which could have influenced Iphone sales. One could be Apple is extending its tentacles all over the globe which made this highly talked about Smartphone accessible to large number of customers. The handset has been launched in 189 stores and 2000+ AT&T in US on July 11 and another 20 plus countries apart from its existing ones on August 22nd. A recent sale in nearly 1000 best buy Iphone stores has also helped the sales to touch mindboggling figures. Consequently the question arises how long will Iphone continue to dominate the Smartphone market? As per a recent analysis, Iphone will filch 40% of global Smartphone’s market in next five years. It is about to make an entry in its fastest phase of product life cycle having around 33% of growth margin. Moreover the popularity of the handset is also growing due to its simple user- interphase as compared to other Smartphone. Thus in last few years Iphone has evolved as a market leader and yet to reach its maturity.
This author consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
