Investment opportunities in cosmetic dentistry

Implications: Cosmetic dentistry is a very popular alternative for patients to look and feel younger.  The aging baby boomers have the $ or will soon inherit and don't mind spending it on their teeth.

Analysis: Glamsmile is a product from Remedent, Inc.  Remedent is a publically traded company on the OTCBB,  REMI.  Glamsmile was developed in Belgium in response to a desire for cosmetic dentistry, with a reduced fee. The Glamsmile system allows  the dentist to place all of the veneers in one arch at the same time, instead of individually, thus speeding up the procedure, where time is money.  Glamsmile has one fee to the dentist no matter how many veneers are done.  With the traditional veneer technique, the laboratory charges for each veneer, usually between $200 and $400 each.  The Glamsmile fee is $1250, no matter how many teeth are veneered.  Glamsmile utilized CAD/CAM technology to spray on the porcelain that makes up the veneers.  There is a unique delivery system that automates the process of bonding the veneers in place.