Summary
Combining TV and PC was the ultimate dream of consumers. IPTV has proved that it's possible and now is time to harvest the fruits. Gartner's analysis should not come as a surprise since the platforms are ready and just regulations and rights are impeding the process. The huge increase of IPTV subscriptions has taught us that this new area is going to revolutionize the TV concept and become a dominant revenue generator.
Analysis
The whole TV market will probably change its appearance in the coming years as IPTV paves its way into the mr arena of PC plus TV.
The huge expected growth as revealed from the Gartner study shows that a big money pocket is generated soon. The vast increase of penetration from 1.1% to 2.8% among the consumers will definitely shake the way we watch TV or work with our PCs today.
Media companies and broadcasting bodies should prepare to the changing days as new move of pay-TV is coming along with massive advertising campaigns.
Traditional TV companies should now compete with YouTube, Facebook and other consumer based productions, and realize that the stage is moving to the PC platform. The implication is dramatic also to the Cable TV, satellite and many infrastructure players as now the language is Internet based protocols and tools.
64% increase in 2008 is just the beginning of an uptake trend that will position the IPTV as the major platform for consuming videos in the next five years.
