Summary
Personally, I think that Yahoo! needs to focus on what they can do best - leverage brand interaction through entertainment. What Yahoo! can do is build on their past ability to drive ad sales around entertainment properties (see the work they did with The Apprentice). A bigger, stronger, and innovative commitment to entertainment will lead to growth from advertisers.
Analysis
I don't see Yahoo! as a leading tech company. I don't see them as a leading search company. What I do see them as is a company who, at least in the past, knew how to leverage entertainment for brands, through their portals.
I think that they realize this. I just hope they can execute it. The Internet desperately needs content sources. MSN, AOL, Google have all been trying and met with mixed reviews from advertisers and from consumers. For advertisers who want to source rich media experiences and advertain, Yahoo! remains the last, best hope to develop these experiences.
