Summary

1.Substantial conditions are place upon lenders - onley a select group of customers are able to meet the "New " mortage criteria for competitive rates. Selective marketplace. 2.HSBC positioning is stronger - The Institution survived the Credit Crunch and is, hence, repositioning the portfolio. 3.Housing prices continue to fall and MAYBE a partial reasoning for the reversal in Strategy. 4.Hugh competition for selective account holders: the difference between Plus/Premier account holders vs all other primary vendors.

Analysis

1. A significant change iin Banking Strategy: HSBC Holdings is experiencing a Major Sell-Off of Commercial Property to raise CASH: while re-visiting the residential marketplace.
2.The London based bank is seeking to sell at a time when financing for commercial real estate is difficult and values are falling.
3. The METHOD of financing is a key component - attractive lease-back and seller financing options are available.
4. The Commercial Market is a burden, while Residential may not be as cumbersome.
5. Probably a Lease-back option for commercial the buyer , which is not available to the traditional household.

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