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October 7, 2008

Google Remake in the Wind?

Analysis of: Google Increases Online Video Share with 5B Views | www.contentinople.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Joseph Upton, Pres/CEOJoseph Upton
Pres/CEO, Kabel-X USA
Implications: Google has locked down the strongest online video share with their Youtube offering.  Are they headed toward locking down customers via landline fiber, where they can act as ISP, Service Provider, and major advertising power on the net?

Analysis: Google is up to something.  The referenced article shows them with the strongest online video market share, which makes them even more powerful as the US undergoes the transition or merging, whatever you want to call it, of internet and television.  Google has the financial power to do just about anything, including building their own fiber optic network.  Monstrous task, yes.  Is it worth the money? Yes.  Consider a world where the fiber optic pipe to a home is really just a gateway for any vendor in the world to enter into a business relationship with either the consumer or the business owners.  Pretty powerful.  Advertising could pay a lot of the ticket to get the customers locked down with a hardline, funded with earnings from such advertising.  Having the name, Google, which is synonomous with just about everything, gets them into doors that most companies would love to have.  One could almost make the stretch that if its Google, it has to be good.  This writer applaudes any company that will help us move into the totally connected by broadband at high speed world, even Google.


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