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April 23, 2007

Google Expanding Its Position as the Biggest "Internet Landlord"

Analysis of: Google's DoubleClick Strategic Move | www.businessweek.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Jason Ma, Board Advisor, Sr. Counselor and Former CEOJason Ma
Board Advisor, Sr. Counselor and Former CEO, IvyMax, Inc.
Implications: 1. Simply confirms Google's vision to own more key "real estate" in the Internet.
2. Adds more "types of Internet real estate", furthering future advertising opportunities. 

Analysis: The analysis is simple.  Google is superbly keen in having built a dominant position in one major type of "Internet real estate" -- that's search, and has done an incredible job in monetizing it.

It continues to build positions in other types of Internet real estate.  Display/banner ads are coming. 

Combining its powerful and fun brand name recognized worldwide, it will leverage its new "real estate" types to eventually attract new and some existing advertisers to open and allocate some of their budget their way in addition to search-related ads.

This gives offline/traditional ad channels even more to worry about over time.  Google is a force that looks unstoppable. 

What's Microsoft's market cap now?

Other Analyses of the Same Source Article:
Google’s DoubleClick Must Operate Independently to Continue Growth
April 25, 2007, Author: James Meyers, MS. EBA, Chief Executive Officer , Alpha Media
Google, MSN and the Overpayment Trend
April 23, 2007, Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Double Click Move
April 22, 2007, Author: Ralph Behar, Senior Director IT, OSI Systems, Inc.
DoubleClick Brings 5 Key Benefits to Google
April 19, 2007, Author: GLG Expert Contributor
Many Moving Parts: Doubleclick Implications
April 18, 2007, Author: Jeffrey Molander, CEO, Molander & Associates Inc.
Google + Double Clik - Gaining access to the professional advertizers
April 16, 2007, Author: Cliff Bell, Chief Information Officer, Infogain Corporation

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