Summary
The ability of Apple to shake the market time after time has probably been entered to business schools syllabus. However, this time, they seem to give a complete ( almost) answer to all the needs expressed by the cellular user community aiming to the less developed countries. 3G capability was a must to have, GPS is a really appreciated feature and more applications packed in $199 tag price is all you need.
Analysis
Attracting new levels of users seems to be the major driver behind the new iPhone.
Offering a complete 3G phone at a tag price of $199 gives the cellular community a solution it can't ignore. Add on this the prestige to have an iPhone and soon you'll be watching hundreds queuing in the line on July 11th. and maybe before. More than that, it's not just aimed to the Americans. It has the needed answer for the less developed countries to jump a generation and be "equal" to their Western world counterparts and hold an iPhone.
The features and the large number of countries this gadget is going to be distributed, positions a tough competition to Nokia, Samsung, RIMM and others. Actually, the new iPhone is the penetrating driver to the business community. Many said that iPhone is a pure handset for gamers and early adopters. However, Steve Jobs knew what to offer in order to have the iPhone be applicable to the heavy users. Introducing features like true 3G internet, video chatting and GPS is a new growth engine that the provider will love to offer to their existing and new users, and drain more money for those services.
Actually, the new iPhone and those who will follow it provides a win-win situation for the famous triangle: handset manufacturer, service providers and the cellular users. Apple will gain a broader market share by mass deployment in so many customers, and although it will remain a relatively small player, whenever, it introduces something, the word will be spread immediately. a public relations machine that all other rivals can be jealous in.
