March 12, 2008
From womb to tomb - have we got a card for you!
Analysis of:
Ameriprise Financial and MasterCard Worldwide Launch Credit, Debit Product Suite | biz.yahoo.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Implications: 1) Amerprise has been aggressive ever since its Personal Advisor and Banking separation from Amercan Express
2) MasterCard appears to be the predominate card network
Analysis: As my good ole generation of 'Baby Boomers' reach for the pina colladas instead of the hand-held devices - they will need a more creative way to pay. A Debit MasterCard earning rewards and never any chance of finance charges since the funds are posted from debit balances seems like the way to go for affluent spenders.
The up and comers (generation x and the like) are more likely to use the credit feature, since their bankrolls are not yet liquid.
Similar to Schwab Bank issuing debit cards connected to an investors brokerage/banking account, this new suite of payment cards will be a powerful tool for spenders and with investment accounts with Ameriprise. It will help them manage both sides of their balance sheet – assets and liabilities.
Analysis: As my good ole generation of 'Baby Boomers' reach for the pina colladas instead of the hand-held devices - they will need a more creative way to pay. A Debit MasterCard earning rewards and never any chance of finance charges since the funds are posted from debit balances seems like the way to go for affluent spenders.
The up and comers (generation x and the like) are more likely to use the credit feature, since their bankrolls are not yet liquid.
Similar to Schwab Bank issuing debit cards connected to an investors brokerage/banking account, this new suite of payment cards will be a powerful tool for spenders and with investment accounts with Ameriprise. It will help them manage both sides of their balance sheet – assets and liabilities.
Report a Concern
More GLG News in
Financial & Business Services
Most Popular:
Source Article | Expert Analyses
The Trickle-Up Bailout
www.washingtonpost.com
Apple falls on consumer spending fears
www.ft.com
Aberdeen in tie-up with MUFG
www.ft.com
Europe's Real Estate Slump May Spark Wave of Local Bank Mergers
www.bloomberg.com
Residential Mortgage Appraisal Should Consider Income Approach
Proposal: Use of $700B Bailut Funds
October 7, 2008
$700 Billion Bailout Attacks The Symptoms Not The Cause
October 3, 2008
Apple is Positioned for the Future!
October 3, 2008
Blame the models and Risk Based Pricing
September 30, 2008
Don't Blame the Models
September 29, 2008